Netflix Statistics, Insights, & Facts That You Must Read

Gone are the days when people struggle to meet up with their cable TV subscription and also to rentDVDs to watch in their leisure time. The world of technology has made entertainment much easier for all and sundry. The entertainment companies have introduced the online movie and TV shows streaming services. Most people have resolved to continues to subscribe to its services because it is economical, easy accessibility to its contents, and share use of user login details. This has resulted in them cutting their ties with the cable companies, traditional TV shows, and other movie services. One of the leading entertainment company that offers the streaming of movies is Netflix. Netflix is a widely known media streaming company that offers excellent video streaming services to its subscribers. Today, I will be sharing with you the history, demography, facts, and other important information you need to know about Netflix in 2022

History of Netflix

Netflix is an American based media and video streaming provider that was founded initially to cater to the entertainment need of the United States inhabitants. It was established by the duo of Reed Reed Hasting and Marc Randolph in August 1997, and it started operating as DVD rental services in 1998. At this time, Netflix was running a DVD rental by mail service. That is, you pay for rent on your favorite movie, and they get it mailed to you. When your rent expires, you get it sent back to them. However, in 1999, Netflix launched a website through which subscribers can rent and buy DVDs. One year later, it started initiated a system whereby ratings given by subscribers are used to recommend movies on its site. By 2005, its subscribers have exceeded 4.6 million in the United States. Two years later, a significant milestone was reached with the introduction of o nline streaming services whereby subscribers can stream to watch their favorite movies live. To increase the device through which it can be played, Netflix entered into a partnership with Blu-ray disc player, Xbox 360, PS3, internet-enabled TV s, and PCs. In 2010, it integrated its services into various mobile devices. It also launched its service in Canada. In 2012, Netflix services became accessible in Ireland, United Kingdom, Denmark, Norway, and other Nordic countries. In 2014 and 2015, Netflix extended its tentacles to Japan, Australia, New Zealand, and the European countries. At this time, it was clear that Netflix was in for serious business and had enmassed a lot of subscribers in all countries. Today, the number of people enjoying the Netflix streaming services has continued to soar higher, making it a significant company to beat on the movie streaming industry.

Visit the video below for more on the history of Netflix

Statistics and Information about Users

Netflix has become a household name when it comes to companies that offer online video streaming services. With its users spreading across different continents of the world, it is essential to take a look at the most dedicated users of Netflix. In the first quarter of 2022, Netflix recorded an influx of over 16 million new subscribers worldwide. This has increased the number of Netflix subscribers to over 190 million worldwide. The United States and Canada have contributed about 69 million people to this figure. Also, about 90 million users were recorded in nearly 190 countries in the world. About 57% of Netflix users are female, while 47% are male. Further research showed that 80% of the Netflix subscribers watch movies on it daily while the remaining 20% do not open it daily but still maintain about five days a week's visit to Netflix. Also, about 52% of American subscribers watch the movies on Netflix for 1-10 hours daily.

Furthermore, parents in the United States have been discovered to be the highest users of Netflix ahead of their children. Also, adults in the United States spend an average of 7.4 seconds searching for films to watch while the younger subscribers spend more time to search for their favorite movies. Also, people between the ages of 18-34 spend 9.4 minutes while subscribers age 35-54 spend 8.4 minutes.

In the United Kingdom, Netflix has over 9.1 million users. Studies have shown that the subscribers of Netflix spend about 40 minutes on Netflix while they spend most of their time on other streaming sites like YouTube and their traditional television channels.

The statistics and information about Netflix users are highlighted in the table below



The total population of users

Over 190 million

The population of male users


The population of female users


The population that watch a movie daily


The population of American subscribers


The population of subscribers in other countries


Demography of Netflix

Netflix is an online streaming services provider that is widely accepted by movie lovers in many countries of the world. In this section, I will be telling you some of the key demographic statistics of Netflix.

1. Netflix has subscribers available in 190 countries worldwide. The company offers its users quality services in Japanese, English, French, Spanish, Portuguese, Hindi, German, and 14 more languages. However, the coverage of Netflix is yet to reach the Mainland area of China, Syria, Crimea, North Korea, and some of the African countries. Additionally, it has been predicted that Netflix users in India would have reached 10 million by the end of the year 2022.

2. The highest number of Netflix users resides in the United States and Canada. The concentration of users is then followed by the United Kingdom, Australia, and Brazil. Netflix has its dedicated users in the United States, followed by Norway, Sweden, Canada, and Denmark.

3. More than 50% of Netflix subscribers are above 35 years old. Male subscribers of Netflix are about 47%, while that of the female is about 53%. This means that women embrace the use of Netflix than males.

The table below summarizes the list of continents covered by Netflix



Country not yet covered


Central America

Mainland of China


South America




North Korea






The Financial Insight of Netflix

Netflix, being one of the leading online movie streaming company, has continued to record millions of new subscribers daily. The implication of this is that the company will continue to generate more revenue, and its financial base will become stronger. In this section, I will be sharing with you the financial insight of Netflix.

1. In the first quarter of 2022, Netflix generated a revenue of $5.76 billion, which is about $1.3 billion more than the revenue generated in the first quarter of 2019. The total revenue generated in 2019 was $20.15 billion.

2. Netflix offers a great stock for investors. It sells its shares for $350 per share.

3. Though Netflix has acquired huge revenue over the years. The company still record loss because it has based its movie streaming service on the provision of original media content. The more subscriber it has, the more it tends to satisfy its users with quality content which always cost the company a fortune. For example, more than 12 billion USD was spent on license agreement of contents in 2018 and 15.3 billion USD in 2019. The company has a budget of 17 billion USD on the license agreement for 2022.

4. With the widespread popularity of Netflix among TV shows and movie enthusiasts, there is a need for it to maintain its lead in the industry. Hence, Netflix spent about 1.5 billion USD in 2019 on research and development and more than that will be spent in 2022

The Facts and Stats of Netflix Content

One of the significant reasons why Netflix has won a lot of subscribers to its services is because of the kind of movie content and TV shows it offers its users. In this section, I will be sharing with you the key stats and facts of Netflix's contents.

1. When it comes to TV shows, Netflix has continued to increase its contents yearly. For instance, in 2010, 530 TV shows and 6755 movies were available to users. However, this value has grown exponentially to more than 13, 330 shows in 2019.

2. Netflix has more TV shows than movies for its subscribers to enjoy. The online streaming company has resolved to develop its own original content. Hence, it has more of its original content than those acquired in 2018 and 2019. The availability of original content is the reason why over half of Netflix subscribers have pitch their tent with its services. Furthermore, 80% of the United States subscriber also enjoy watching original content on Netflix.

3. Netflix has promised its subscribers unique content and over 83 shows in the year 2020.

The table below highlights the popular TV shows and movies mostly watched by Netflix users.


Netflix remains one of the best online streaming company that can help you kill boredom with the original and paid TV shows and movie contents when you subscribe to it. Presented above are the history, stat, demography, and other important information you have always desire to know.

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